Director of Strategy

The Strategy Director acts as the lead strategist on their assigned client projects and workstreams. This includes planning, overseeing, and executing our clients’ individual strategic outputs, including their marketing efforts and the metrics being used to measure their success. The Strategy Director (Web) works on their own individual client projects, acts as the strategic quality control on the client team and is the day-to-day manager of all strategists assigned to them — including supporting those direct reports on their project work.

The ideal candidate has a strong background in client relationship management, employee management and growth, as well as strategic marketing skills including messaging and content strategy as well as UX strategy and integrated marketing approaches across search, media, and direct distribution.

The Strategy Director is a key client-facing individual, overseeing day-to-day client connections and meetings, presenting strategic and creative deliverables, and managing overall client needs and expectations. Alongside project work, the Strategy Director supports the VP of Strategy and the Senior Director of Strategy on high level account initiatives and growth.

This role can be performed remotely in any time zone but will require general availability from 9–5 PST.

Responsibilities

• Own assigned stakeholder day-to-day relationships
• Act as a day-to-day client contact and per-project leader
• Oversee and execute content and messaging strategies and initiatives including product and service messaging frameworks, proposed content journeys, and audience considerations
• Oversee and execute UX and UI strategies and initiatives including end-to-end web strategies, landing page builds, complex personalization executions, redesigns and user testing
• Oversee optimization and data strategies
• Operate as a consultant to stakeholders as they work with multiple agencies to plan out large-scale changes to their web experiences
• Serve as a strategic lead for clients’ digital marketing efforts and strategies
• Understand stakeholder goals, initiatives, challenges, and overall client ecosystem
• Optimize individual workstreams as they progress
• Function as the subject matter expert for assigned stakeholders comms channels and relevant topic areas
• Manage prioritization of assigned workstreams
• Work with other directors to ensure overall cohesion and connectivity across projects
• Manage assigned senior and junior strategists – acting as day-to-day manager, helping to grow their skills and act as project escalation point
• Oversee and execute content and messaging strategies and initiatives including product and service messaging frameworks, proposed content journeys, and audience considerations
• Development of omnichannel and integrated marketing campaigns against audience needs, including ideal media mix and appropriate content formats
• Identification of appropriate strategy success metrics, as well as the construction of the measurement frameworks needed to assess them
• Along with editorial and design, ensure alignment of all content assets to respective client strategies and audience considerations
• Ensure all strategic work meet Johnnie Studio and client quality standards
• Attend all client download/strategy sessions to consistently strive for alignment and serve as a strategic voice
• Provide creative team members the essential information they need to create exceptional work
• Remain embedded with the design and editorial teams to ensure projects hold true to strategy from start to finish
• Regular gathering of data/assessment of current client asset performance to uncover opportunities to advance all KPIs
• Support as strategic lead on pricing initiatives for assigned clients

Qualities we’re searching for:

• Employee management experience, including experience in hiring and growing employees
• Ability to assist in pricing and scoping projects
• Expert knowledge of strategic process and deliverables including UX and UI strategy, content strategy, personalization strategies, end-to-end web strategy, data and optimization strategies, content strategies, and journey work
• Experience and understand of strategic processes and deliverables including communication strategy, messaging strategy, and brand strategy
• Skilled at overseeing client meetings and presenting strategic and creative work
• Ability to work closely with both clients and internal leadership to identify growth opportunities
• Strong writing and editing skills
• Strategic thinker with the ability to support clients with ideation, goal setting, and project planning
• Understanding of quality creative, including editorial, design, UX, video, etc.
• Understanding of project management and familiarity with work management platforms, e.g., JIRA, Workamajig, Slack
• Strong familiarity with Microsoft Office 365 with a focus on PowerPoint deck builds
• Experience in B2B marketing and/or experience with large technology companies preferred

Requirements:

• 10+ years in the field, including:
• Experience in a director-level position
• Experience in an agency or brand setting
• Management experience, preferably including both clients and direct reports

We offer:

• A flexible remote work structure — with opportunities to work from an office environment if that’s how you prefer to work
• Competitive medical, dental, and vision benefits
• 401(k) retirement plan
• HSA program
• Basic life coverage
• Parental leave program
• Uncapped vacation policy – With structures in place to ensure people deliver a full-time work product and take ample time away!

About Johnnie Studio:

At Johnnie Studio, we’re focused on a core founding principle: leveraging our innovative model to create unique and impactful content, all without the overhead and complexity in how most agencies operate. We’re small by design to best serve some of the largest organizations in the world, producing high-performing creative that resonates with modern audiences.

We staff a seasoned team and extensive network of niche specialists that seek to produce innovatie work, investing heavily in ability, benefits, and remote-working solutions for the modern workforce—we are a fully remote creative studio with a flexible vacation policy and team members in every majr U.S. time zone. There’s no marble-tiled lobby on Main Street here: Responsible resourcing and fearless transparency are what make Johnnie a great team to work for, and trust and empathy are what make Johnnie a great team to work with.

Ready to apply? Reach out to strategy@johnniestudio.com